Malaga introduces a new card with many benefits for tourists
Visitors to Malaga city, the capital of the Costa del Sol, can now benefit from a special tourist card which will give them discounts in local shops and easy access to 24 museums and other places of interest, including the Picasso Museum, the Pompidou Centre and the Alcazaba.
With this new card, which is called ‘Malaga Pass’, Malaga is at the forefront of innovative tourist services because it can also be used via mobile phones.
The mayor of Malaga, Francisco de la Torre, explained the benefits of the card to representatives of the tourism sector at the official presentation at the Alcazaba this week.
The company which is responsible for the cards, Neoturismo, has already begun to arrange for them to be sold in more than 7,000 outlets all over Spain. Manuel Estévez, the company’s business director, explained that ‘Malaga Pass’ not only gives tourists discounts of up to 15 per cent in shops and entry to places of interest, but is also an indispensable tool for those staying in the area because it provides comprehensive information ranging from local traditions to weather forecasts. “It is a truly complete tourist guide to Malaga in seven languages, including Chinese and Russian,” he said.
The basic price of a Malaga Pass card for one day will be 28 euros; two days will cost 38 euros; three days 46 euros, or a card which is valid for a week costs 62 euros.
The mayor of Malaga told those who attended the presentation that he was absolutely convinced this new service will prove successful. “It is a product which is very valuable for the city, because it will help to create wealth and employment,” he said.source surinenglish